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Rollups Screenshot
Rollups

Rollups

Take control of your startup's equity

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247 Upvotes

About

Rollups offers solutions for companies to manage their equity and cap table efficiently. It provides two primary services: Roll Up Vehicles® (RUVs) for raising capital from multiple investors (friends, advisors, angels) by consolidating them into a single entity, thus creating one line on the cap table. This process is powered by AngelList and streamlines investor experience, KYC/AML, and banking. The second service is Consolidation Vehicles (CVs), which allows companies to consolidate existing stakeholders (e.g., early angels, SAFE holders, small check investors) into a single entity. This helps clean up messy cap tables, simplifies future financing rounds (like Series B), and streamlines acquisitions by reducing the number of required signatures and cap table entries. Rollups is trusted by over 50,000 investors and companies and supports companies from pre-seed to Series D+ stages.


Color Palette

White

#FFFFFF

70%

Dark Grey / Black

#1A1A1A

20%

Primary Blue

#0070F3

10%

Typography

Modern Sans-serif

Headings and Body Text

Aa

Design Review

The design of the Rollups landing page is clean, modern, and highly professional, effectively conveying trust and efficiency. The predominant use of white space creates a minimalist aesthetic that makes the content easy to read and digest. Text is clear and legible, primarily in a dark grey or black, contrasting well with the light background. A vibrant blue is consistently used for call-to-action buttons and links, providing clear visual cues for user interaction and guiding attention to key features. The layout is well-structured with a clear hierarchy, making it easy to navigate and understand the product's offerings. Testimonials and company logos are integrated seamlessly, adding credibility without cluttering the design. The overall user experience is straightforward and intuitive, reflecting the product's goal of simplifying complex financial processes. The design successfully balances functionality with a polished, contemporary look.

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