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RealRoots Screenshot
RealRoots

RealRoots

We guarantee women new friends in her city

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133 Upvotes

About

RealRoots is a platform dedicated to helping women build new friendships and foster community. It offers a structured 6-week series for initial connections, followed by membership in a city-specific 'grad community' that provides weekly members-only events, curated 1-1 friend matches, and exclusive chat groups. The platform also features AI-powered personality quizzes, such as 'Social vibe,' 'Friendship style,' and 'Core personality traits,' designed to provide insights into how users connect with others. RealRoots is accessible via its website and a mobile app available on both iPhone and Android.


Color Palette

White

#FFFFFF

70%

Dark Gray

#333333

20%

Teal Green (Brand Accent)

#2ECC71

5%

Link Blue

#007BFF

3%

Typography

Sans-serif

Headings, Body text, UI elements

Aa

Design Review

The RealRoots landing page exhibits a clean, modern, and highly inviting design. The predominant use of a light theme with ample white space creates a fresh and uncluttered aesthetic, enhancing readability and user comfort. Typography, which appears to be a consistent sans-serif font, is clear and legible across all content, from prominent headings to detailed body text. The brand's identity is subtly reinforced through a friendly teal green accent color, likely used in the logo and call-to-action buttons like 'Join now' and 'Subscribe,' which complements the overall positive and approachable tone. Visual elements, including photographs of women engaging in social activities, effectively convey the product's core value of community and connection. The layout is intuitive, guiding users seamlessly through the program's offerings, from initial engagement to ongoing community benefits and interactive AI quizzes. The inclusion of direct links for app downloads and social media integration further enhances usability and encourages deeper engagement. Overall, the design effectively communicates the product's mission and creates a welcoming environment for potential users.

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