Luma Ray 3
First reasoning video model with studio-grade HDR
About
Ray3 is Luma AI's next-generation video model, developed in collaboration with creatives from the entertainment, advertising, and gaming industries. It offers reasoning-driven generation, best-in-class video-to-video capabilities including character reference and keyframes, and a Draft Mode for rapid exploration (5x faster, 5x cheaper). A first-to-market HDR pipeline brings production-grade fidelity to AI video. Key features include Modify Video (for controlled transitions, wardrobe/environment/relighting/product swaps), Character Reference (consistent characters across shots), SOTA Physics & Controls for realism, Reasoning (understanding intent, thinking visually, self-evaluation), Annotation (drawing on images for precise control), and HiFi diffusion for mastering draft videos into production-grade 4K HDR. It supports Text-to-Video and Image-to-Video generation and is available through Dream Machine.
Categories & Tags
Color Palette
Dark Background
#121212
Primary Text
#FFFFFF
Accent Purple
#8A2BE2
Typography
Modern Sans-serif
Heading, Body, UI elements
Design Review
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