BooleanMaths
Fix Ad targeting on Meta + Google Ads w/ better attribution
About
BooleanMaths is a marketing analytics and attribution platform designed for e-commerce brands, particularly those on Shopify. It unifies data from e-commerce platforms, ad accounts (Meta, Google), and checkouts to deliver precise marketing attribution. The platform aims to fix data loss, provide 98%+ accurate conversion tracking, enhance data by over 40%, and help businesses make smarter performance decisions by identifying which channels, campaigns, and touchpoints truly convert. Key features include advanced analytics, boosting ROAS with Conversion APIs (CAPI), smart short links (bfast.ai), and true multi-touch attribution. It helps users transition from inaccurate tracking and broken user journeys to unified, data-driven scaling.
Categories & Tags
Color Palette
White
#FFFFFF
Dark Grey / Black
#1A1A1A
Primary Accent Blue/Purple
#5A4BFF
Light Grey
#F0F0F0
Typography
Modern Sans-serif (likely Inter)
Headings, Body Text, UI Elements
Design Review
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