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BooleanMaths

BooleanMaths

Fix Ad targeting on Meta + Google Ads w/ better attribution

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233 Upvotes

About

BooleanMaths is a marketing analytics and attribution platform designed for e-commerce brands, particularly those on Shopify. It unifies data from e-commerce platforms, ad accounts (Meta, Google), and checkouts to deliver precise marketing attribution. The platform aims to fix data loss, provide 98%+ accurate conversion tracking, enhance data by over 40%, and help businesses make smarter performance decisions by identifying which channels, campaigns, and touchpoints truly convert. Key features include advanced analytics, boosting ROAS with Conversion APIs (CAPI), smart short links (bfast.ai), and true multi-touch attribution. It helps users transition from inaccurate tracking and broken user journeys to unified, data-driven scaling.


Color Palette

White

#FFFFFF

70%

Dark Grey / Black

#1A1A1A

20%

Primary Accent Blue/Purple

#5A4BFF

7%

Light Grey

#F0F0F0

3%

Typography

Modern Sans-serif (likely Inter)

Headings, Body Text, UI Elements

Aa

Design Review

The BooleanMaths landing page exhibits a clean, modern, and highly professional design. The aesthetic is minimalist, utilizing ample whitespace to enhance readability and direct user focus to critical information. The color scheme is restrained, predominantly featuring white backgrounds, dark grey text for strong contrast, and a distinctive blue/purple accent color for calls to action, links, and branding elements, which creates a cohesive and trustworthy visual identity. The typography, a modern sans-serif, is consistently clear and legible across all text sizes, contributing to a polished user experience. Information is well-structured with clear headings, bullet points, and effective visual aids like comparison sections and feature screenshots. The strategic placement of brand logos and customer testimonials further builds credibility. Overall, the design effectively communicates the platform's value proposition as a sophisticated, data-driven solution for marketing attribution, with prominent calls to action guiding the user through the page.

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